Havaianas- The advantages of using social media marketing

Havaianas has its own online shop platform to capture customer information by introducing opt-in option through creating customer personal account or register of newsletter. This can help Havaianas for personalisation and maintain relationship of existing customer.

Moreover, the introduction of facebook community, micro site of specify campaign, sharing videos showing how Havaianas use social media tools to create content that attracts attention, generates online conversations, and encourages new or existing customers to share it with their social network.

The Havaianas Pledge Original Campaign is a very good example that applies social media marketing successfully. It encourages people to make their pledge "to wear only original" by submitting a photo of with their favorite Havaianas flip-flops through the micro site. In a span of only 57 days, the micro site got 54,000 visits (44,000 unique visitors) and 3,700 photo submissions on the pledge wall with virtually no ad spend on-line / off-line.

REF:
http://www.havaianasphilippines.com/original/

 

Case Study- how do social media marketing apply to Havaianas?

Havaianas is an international brand of rubber sandals which are sold worldwide in over 60 countries in 5 continents. To further develop and add value to their business, they applied social media marketing by introducing international online shop, facebook community, application of newsletter, share vedio of events on Youtube etc.

We can see Havaianas successfully developed a huge customer database by introducing opt-in application in online shop by create personal account/ profile and the application of newsletter. To enhance customer interaction, they have applied downloadable wallpaper on website and create micro site for specialize campaign as below to promote their products.

REF:
http://www.havaianasphilippines.com/original/
http://ca.havaianas.com/en-CA/mania/


Moreover, they have developed facebook fan page by regions and encourage immediate comments on facebook and organize events or activities. No matter on the online shop or facebook platform, Havaianas keep consistent update its products catalogue and promotion campaign by press, videos on Youtube to mass customers and encourage personalization by sending e-mail to their opt-in customers.

International website by regions http://www.havaianas.com/

Online shop with facebook application and Newsletter application http://www.havaianashk.com/women.html

Hundreds of people applaud the arrival of summer in Brazil
http://www.youtube.com/watch?v=RXt-WHyR93I






REF:
http://ca.havaianas.com/en-CA/contact-us/faq/