Havaianas- The cons of using social media marketing

Havaianas already have many physical selling points all over the world and many countries already have their official distributor. The establishment of online shop may not in result to enhance the sales; on the other hand, it may cost Havaianas to maintain the operation for the online shop as it needs frequent update.


Moreover, the use of social media like facebook, Youtube are not easy to control, you can not expect all the comments or shares on these social network platform are positive, sometimes negative consequences will be extreme as message spend so fast through social media. For example, there was recall of some Havaianas for kids’ flipflop category in 2009 and a time that the sales of Havaianas brand in recalled area slowed down because of the hurt of creditability. Finally, Havaianas had made a voluntary pull out and promote a series marketing campaign to stop the impact.

Recall of Certain Havainanas Flip Flops

REF:
http://www.philstar.com/Article.aspx?articleId=470402&publicationSubCategoryId=108
http://www.aguavivausa.com/recall.htm